Project Description

Marwen

Date: 2013
Location: Marwen Foundation, Chicago, Illinois
Commissioning Agent: Leo Burnett Agency and Marwen Foundation
Medium: Flagging tape, hardware and event tents

Marwen’s annual fundraiser, The Paintbrush Ball, supports free after school and summertime inner-city youth arts education. Geckler partnered with Leo Burnett Agency and developed this immersive art experience. Guests entered the 60 x 80 foot / 18.3 x 24.4 meters cocktail tent for a silent auction and were greeted by a 20 x 20 foot / 6.1 x 6.1 meters woven plaid ceiling over the bar area. Strands of flagging tape twisted their way throughout this tent, leading the guests into the larger (110 x 80 foot / 33.5 x 24.4 meters) main tent for the live auction, which raised over $750,000 for the Marwen Foundation.